Why Publishers and Marketers Are Losing Traffic to Zero-Click Searches

https://www.scribd.com/document/982738580/Win-AI-Overviews-in-Search-A-Practical-30-Day-Playbook-for-Sites-Facing-12-16-AI-Coverage-206707

Why so many site owners wake up to shrinking search clicks In 2023-2025 search patterns changed in a way that still surprises people: roughly 69% of searches now end without a click to a website, and on mobile that number rises to about 75%