We’ve moved past the novelty phase. Today, people don't care about flashy...

https://www.bookmark-xray.win/consumers-don-t-want-experiences-they-just-want-things-to-work-we-ve-hit-a

We’ve moved past the novelty phase. Today, people don't care about flashy features; they care about how quickly they can get through checkout. If it takes more than a few seconds to pay, you’ve already lost them