We live in the era of the micro-moment. When someone pulls out their phone,...

https://www.start-bookmarks.win/we-ve-hit-a-wall-with-digital-patience-if-an-app-doesn-t-prioritize-fast

We live in the era of the micro-moment. When someone pulls out their phone, they expect immediate gratification, not a loading screen. If your app doesn't prioritize fast loading and deep personalization, your users are already looking for the door