This article shows how to link acquisition, conversion, and retention instead...

https://www.active-bookmarks.win/an-ecommerce-marketing-strategy-works-best-as-a-connected-system-not-a-pile-of

This article shows how to link acquisition, conversion, and retention instead of managing each in a silo. Track CAC alongside AOV and repeat purchase rate, then use WhatsApp and Slack connections to help teams act on what drives profitable growth.