SEO retainers will always trap you at 30 percent margins because you’re trading...

https://technivorz.com/four-dots-how-a-novi-sad-agency-cracked-the-code-on-product-evolution/

SEO retainers will always trap you at 30 percent margins because you’re trading time for money. If you turn your repeatable workflows into a simple internal tool, you can break that ceiling and start hitting 70 percent margins like a software company.