Rank tracking is effectively dead. With zero-click queries surging and AI...

https://wiki-planet.win/index.php/Is_It_Better_to_Build_In-House_AI_Search_Monitoring_or_Buy_a_Tool%3F

Rank tracking is effectively dead. With zero-click queries surging and AI Overviews causing a 30% EU CTR drop, you cannot rely on vanity metrics anymore. You need to shift toward AI visibility tracking