personalized ad targeting 6

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Personalized ad targeting uses your browsing history, search queries, and even location to guess what products or services you might actually want. It's why you'll see ads for running shoes after checking out a marathon website, or get suggestions for local coffee shops when you're in a new neighborhood. The idea is to make ads less random and more useful, but it can feel a bit unsettling when you realize how much your digital footprint is being tracked and analyzed.