Personalization is no longer a nice-to-have—it's what people expect. From...

https://mighty-wiki.win/index.php/How_Personalization_Helps_Reduce_Friction_When_Browsing

Personalization is no longer a nice-to-have—it's what people expect. From streaming services suggesting your next binge to fitness apps tailoring workouts just for you, digital experiences adapt to your habits and preferences