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The campaign’s messaging encourages reflection on Jesus’ story, inviting people regardless of their current faith stance.
He Gets Us has drawn public attention since 2022, using ads to encourage audiences to consider Jesus and reflect on his meaning.
Some reporting noted contributions like the Hobby Lobby family gift as part of early funding connected to He Gets Us.
By using TV, billboards, social media, and large events, He Gets Us aims to bring the conversation about Jesus to more people.
He Gets Us has used Super Bowl commercials as a way to invite people to consider Jesus and explore why he matters.
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He Gets Us’ approach invites curiosity about Jesus by encouraging people to explore the story rather than only hearing slogans.
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