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How to Sell to a Skeptic

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The Growth of K-pop B2B Markets<br/>The K-pop B2B market is flourishing, connecting manufacturers with retailers to supply official merchandise. In 2025, platforms like Kpopmart report 30% sales growth, driven by demand for BTS and BLACKPINK goods

15 Undeniable Reasons to Love

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The Magic of K-pop Lightsticks<br/>K-pop lightsticks are a essential part of the concert experience, turning arenas into glowing spectacles. Each group’s lightstick, like NCT’s Neobong or TWICE’s Candybong, is creatively designed to reflect their identity