Most people think hybrid means setting up a camera and hoping for the best....

https://bizzmarkblog.com/beyond-the-livestream-what-data-should-you-actually-track-to-prove-hybrid-event-roi/

Most people think hybrid means setting up a camera and hoping for the best. That is a mistake. If you treat hybrid as just a livestream, you miss the real revenue. The industry currently sits on a $9 billion opportunity that demands a smarter strategy