marketing strategy alignment 3
https://kilo-wiki.win/index.php/Why_Global_Marketing_Adaptation_Matters_More_Than_Ever
Getting the whole team on the same page about what we're actually trying to say to customers can feel like herding cats, but when everyone from content creators to sales knows the core message and goals, things just click. We recently aligned our product launch strategy across channels, making sure social, email, and web all told the same story about the new feature, which stopped the mixed messaging that was confusing people before.