Let’s be honest. Many organisers still treat hybrid as a glorified livestream....

https://businesscloud.co.uk/news/the-hybrid-events-boom-how-smart-event-companies-are-capitalising-on-a-9-billion-opportunity/

Let’s be honest. Many organisers still treat hybrid as a glorified livestream. They point a camera at the stage and hope for the best, but that misses the real opportunity. We are looking at a $9 billion market that rewards strategy, not just technology