Inaccurate online information confuses search engines and drives potential...

https://www.web-bookmarks.win/local-search-rankings-rely-on-google-trusting-your-business-data-when-your-nap-1

Inaccurate online information confuses search engines and drives potential customers away. When your NAP consistency is off—meaning your name, address, and phone number don't match across the web—Google stops trusting your location data