In a digital-first world, your reputation acts as your pre-RFP sales team....

https://high-wiki.win/index.php/What_Are_the_Top_B2B_Reputation_Signals_Buyers_Trust_the_Most%3F

In a digital-first world, your reputation acts as your pre-RFP sales team. Procurement officers no longer wait for a pitch deck to vet you. They head straight to G2 or LinkedIn to see if you actually deliver on your promises