Expanding into the EU is a minefield, but the biggest profit-killer is usually...

https://smoothdecorator.com/local-citations-europe-why-entity-signals-arent-one-size-fits-all/

Expanding into the EU is a minefield, but the biggest profit-killer is usually a botched hreflang setup that tanks your cross-border visibility. I’ve seen countless migrations stall because of conflicting tags