European SEO is shifting. Builder-operators win by building proprietary tools...

https://raymondsexpertinsights.weebly.com/blog/how-to-set-expectations-for-a-research-led-seo-engagement-moving-past-the-pitch-deck

European SEO is shifting. Builder-operators win by building proprietary tools and rigorous research. For clients, this changes the playbook. Stop vetting agencies by their pitch decks. Start auditing their engineering output