enterprise software customers

https://ace-wiki.win/index.php/Why_Higher_Education_ERP_Systems_Are_Finally_Getting_a_Second_Look

Enterprise software customers tend to be the ones signing multi-year contracts, but they're also the ones juggling legacy systems while pushing for modernization. They care about security audits, compliance, and integration far more than flashy features. Their buying process involves procurement, IT, and business owners, and they often pilot small before scaling. Patience and clear ROI matter more than hype.