An ecommerce marketing strategy works best as a connected system, not a stack...

https://star-wiki.win/index.php/What_Pages_Build_Trust_for_First-Time_Buyers_on_Ecommerce_Sites%3F

An ecommerce marketing strategy works best as a connected system, not a stack of disconnected campaigns. This article shows how to link acquisition, conversion, and retention, then use CAC, AOV, and repeat purchase rate to spot where the system leaks